About the Automotive Augmented Reality MarketNeed for AR: Deficits of existing HUDs HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed. Primary deficiencies of conventional HUDs Irrelevant information and on-screen space clutter Inappropriate on-screen positioning or location Lack of situational information overlays Lack of interactivity AR-HUDs AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient - either on the windshield or another transparent screen placed nearby. Technavio's analysts forecast the global automotive augmented reality market to grow at a CAGR of 17.96% during the period 2016-2020. Covered in this report The report covers the present scenario and the growth prospects of the global automotive augmented reality market for 2016-2020. To calculate the market size, we have considered the production data of passenger cars, light commercial vehicles (LCVs), and luxury vehicles by manufacturers. The market is divided into the following segments based on geography: APAC Europe Latin America MEA North America Technavio's report, Global Automotive Augmented Reality Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. Key vendors- Hyundai
- MINI (BMW subsidiary)
- Continental
- Garmin
- Pioneer Electronics Corp.
- Other prominent vendors
- Audi and Honda
- Bosch
- Delphi Automotive
- DENSO
- GM
- Harman
- Jaguar
- Mercedes-Benz
- Nippon Seiki
- Panasonic
- Volkswagen
Market driver- electrification of automotive mechanics
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Market challenge- Impact of high costs on unit sales of AR devices
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Market trend- TFT to DMD evolution: A technological leap
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Key questions answered in this report- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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